Press release



Amman, Jordan and Amsterdam, The Netherlands, October 2014 – Two months ago, the Jordan Tourism Board (JTB) and the worldwide leader in social travel digital campaigns, iambassador, announced a partnership to welcome a contingent of some of the world’s most influential travelers to help share the beautiful story of Jordan.

The #GoJordan campaign follows in a long line of creative and innovative digital projects undertaken both by the JTB and iambassador and will once again shift public perceptions not only on the power of digital storytelling, but also highlight Jordan as a remarkable tourist destination.

Starting next week on October 14, 2014, the social travelers will visit Jordan in order to meet everyday Jordanians, learn about their lives and share those remarkable tales with their global audiences. Through this innovative concept, the influencers will in turn share the special travel experiences that can only be found in Jordan.

Exploring themes of food, adventure, luxury, culture and natural exploration, the eight bloggers will discover all Jordan has to offer, taking in iconic sites like Petra and Wadi Rum and visiting lesser known, not as frequented spots that demonstrate the diversity of experiences available in Jordan.

Wadi Rum-hot air balloon

Seeing Wadi Rum from a hot-air balloon.

Dr. Abed Al Razzaq Arabiyat, Managing Director of the Jordan Tourism Board, lauded this new development as “a campaign that will provide prospective travelers with a more targeted and engaging way to discover the richness and diversity of Jordan. It is truly a testament to JTB’s ongoing commitment to promote Jordan while making strides in global tourism marketing and public relations.”

The bloggers and influencers selected to participate include:

Abigail King |

Rob Lloyd |

Matt Long |

Rachelle Lucas |

Diego Pons | Viajando con Diego

Bethany & Randy Salvon |

Yvonne Zagermann |

The influencers will be split into two groups, one highlighting Culture, Cuisine and Photography and the other highlights Adventure and Luxury in Jordan. Amongst the many activities in which the groups will engage include:

  • Learning how to cook traditional Jordanian cuisine in Amman
  • Hiking through Dana Biosphere Preserve
  • Hot air ballooning over Wadi Rum
  • Exploring ancient sites like Jerash, Madaba and Nebo
  • Skydiving over the Dead Sea
  • And Much More

Starting on October 14, 2014, the influencers will share their experience in real time via a variety of social media channels including Twitter, Facebook and Instagram using the #GoJordan hashtag. Follow along as these international travelers discover the beauty and charms of Jordan.

About the Jordan Tourism Board (JTB)

The Jordan Tourism Board (JTB) was officially established in 1997 as a partnership between the private and public sector with the aim of creating and implementing marketing strategies to market Jordan’s tourism potential worldwide. The strategies were laid out to portray Jordan’s tourism potential and underline its importance as an ideal destination and business and conference hub. As part of its marketing plan, JTB designs and executes a comprehensive plan to advertise Jordan through representation, trade fairs, workshops, exhibitions, educational trips, as well as public relations and distribution of advertising material.

About iambassador

Founded in 2011 by Keith Jenkins (CEO), iambassador is an international network of travel bloggers and currently counts more than 50 leading travel, food and lifestyle bloggers in its core team, as well as award-winning television and video producers. In addition, iambassador has partnerships with travel blogger networks in Germany, France, United Kingdom, Brazil and China, allowing it to tap into a broader pool of specialists.

iambassador offers a suite of innovative, value-adding products and services. These include creating attractive marketing concepts, blog trip planning and advisory, social media campaign planning and execution, video production and seminars. The iambassador team has a proven track record of cooking up new and exciting blog trip concepts and social media marketing campaigns. Examples include the #GoJordan social media campaign, in partnership with the Jordan Tourism Board in 2011, during which almost two million people were reached in two days; the hugely successful #Blogville project, a ground-breaking partnership with the Emilia Romagna tourism board; #LoveCapeTown, a collaboration with the Cape Town Tourism Board with a focus on crowdsourcing local travel tips and ideas; and the historic #MeetSouthAfrica campaign with South Africa Tourism.