We’re proud and very excited to announce that the ‘Enjoy Hidden Germany‘ campaign, a collaboration between iambassador, the German National Tourist Board (GNTB) and Deutsche Bahn, has been nominated for a World Travel Award in the category ‘Europe’s Leading Marketing Campaign’. Tailored to highlight lesser-known places and sustainable travel options in Germany, #EnjoyHiddenGermany was a dynamic multi-destination campaign involving content creators and videographers from the French, Italian, Spanish and Swiss markets.
Videos of the trips were published on GNTB YouTube channels and generated 5.4 million views across the four target markets. The content creators delivered over 300 social media posts/videos, which reached 4.6 million users. The video content was viewed almost 1 million times.
We need your vote!
We’re honoured by this incredible recognition and we hope to take it a step further by winning this award! This award would mean the world to us but we’ll need your help. Please vote for #EnjoyHiddenGermany!
Sustainable travel in Germany
iambassador and GNTB have organised #EnjoyHiddenGermany annually since 2018 (with Deutsche Bahn joining as a Premium Partner in 2021). This successful collaborative effort has increasingly strengthened its focus on sustainable travel, with the aim of showing travelers a wide range of conscious choices as they explore Germany.
The 2022 edition delved deeper into the sustainability theme, highlighting train travel, non-motorised sightseeing options, eco-conscious accommodations, locally sourced and plant-based food, and community-centric experiences. The content creators, one from each of the target markets, were selected based on their expertise in sustainable travel.
Divided into two teams, the participants arrived in Germany by train and followed one-week itineraries on two different routes: the Ems River in northern Germany and the Main River in southern Germany. Along the way, they travelled by public transport and participated in low carbon-emitting activities such as walking tours and bike/kayak excursions. They also visited organic farms, vineyards and breweries, and utilised local guides for authentic community experiences such as yoga in nature, street art walking tours and vineyard picnics with organic wines and farm-to-table food. In addition to sharing their experiences with their followers, the content creators also provided valuable feedback on the sustainable travel offerings in the countryside.
A BIG THANK YOU to our valued partners, the German National Tourist Board and Deutsche Bahn, for the fantastic collaboration on this innovative project! This was a terrific team effort and we can’t be more proud of the result! We would also like to thank the fantastic content creators who participated in this campaign: Michaela, Claudia & Clement, Francesco & Veronica, Enrique and our videographers, Emiliano and Pablo! Your posts, photos and videos have effectively showcased the wide array of sustainable travel options in Germany! THANK YOU!