iambassador is a multi-award winning digital marketing agency and the world’s leading network of professional travel content creators.
Established in 2011 by experienced travel bloggers, iambassador creates, plans and executes digital marketing campaigns which effectively harness the reach and influence of professional content creators and social media personalities in the global travel industry.
This network of content creators and influencers represent a diverse array of markets, languages and niches. The team also includes renowned photographers and videographers, ensuring high quality, engaging content and an expansive global reach.
Relationships are the cornerstone of success
iambassador prides itself on building solid relationships with both content creators and the travel marketing industry. At iambassador, in-depth understanding of a client’s objectives and needs is combined with a creator’s strengths and interests to create the foundation for successful collaborations. Working with DMOs globally, travel brands like Expedia and Amadeus, and institutions like the European Commission, iambassador designs bespoke campaigns that showcase destinations and brands through appealing, engaging content.
Renowned for conceptualising ground-breaking collaborations with DMOs and travel brands alike, iambassador’s marketing campaigns are multi-award winning, including back-to-back wins at the World Travel Awards (Europe’s Leading Marketing Campaign 2017 and 2018) and success at PR Week Global Awards (Best Global Partnership with VisitBritain) and Travel Media Awards (Best Innovative and Content of the Year 2017).
Cutting-edge project management
The project management process, from conceptualisation and creator selection through to monitoring and reporting, is managed via iambassador’s cutting-edge, proprietary database. Built in-house in accordance with our requirements and clients’ needs, our robust database is a repository of content creator profiles integrated with client and project management systems. Data collected is also analysed to identify consumer behaviour patterns and trends.
Education and consultancy
iambassador provides digital marketing education/consultancy in the form of workshops, seminars and its annual Social Travel Summit and Social Travel Forum. Furthermore, through its partnerships with travel trade shows such as World Travel Market (London and Cape Town), ITB Berlin and BIT Milan, iambassador keeps the travel industry up-to-date with trends in influencer and content marketing.
Excellent track record
Since its inception in 2011, iambassador has built an excellent track record, conceptualising, planning, and executing successful campaigns for tourism boards and brands that have generated more than one billion online impressions and reached millions of people around the world. Please refer to our case studies for more information.