iambassador is based in Amsterdam, The Netherlands, and has representatives in Italy, the United Kingdom and the United States. Our Team is experienced in working with the tourism marketing industry and have an intimate understanding of the inner workings of governmental and supranational organisations, and corporations.
iambassador comprises a Management Team, Regional Directors, a Support Team and a global network of travel bloggers and content creators. The Management Team spearheads business acquisition, development and branding, whilst nurturing and expanding partnerships with the tourism industry. The Regional Directors manage client and creator relationships as well as campaign execution for their respective markets.
A former investment banker, Keith charted a new path in 2008 with his Velvet Escape luxury travel blog. In 2011, he founded iambassador and began offering marketing services. When he’s not travelling, you’ll find him cooking and singing in his kitchen with a glass of wine and a bag of cheese sticks.
Nick joined iambassador as CMO in 2015. Prior to that, he spent five years (2010-2015) at the Emilia Romagna Tourist Board in Italy where he was responsible for Digital PR and International Online Media Relations. An avid triathlete, Nick is our resident IronMan who competes in races around the world.
Frits de Graaf
Finance & Admin
Frits is the silent force behind iambassador, pushing Keith and Nick to new heights (and sometimes to despair). Formerly a microbiologist, Frits has been managing the finance and admin side of things since 2013. Frits is hooked on travel, philosophical discussions and sudoku.
Reporting to the iambassador Management Team, Regional Directors for the United Kingdom and North America are responsible for marketing, client/creator relationships and project management in their respective markets, whilst a Support Team assists with operations.
- Sarah Lee (United Kingdom)
- Matt Long (North America)
- Erik van Erp (IT)
- Frankie Thomson (Communications)
our global network
The iambassador network consists of established travel content creators. Many of them are award-winning professionals who transitioned from successful careers in other fields, bringing a wealth of knowledge from diverse sectors. The work of these expert storytellers, marketers, photographers, and videographers has been featured by media outlets such as CNN, BBC, National Geographic, Lonely Planet, and Huffington Post, and has appeared in countless online and print publications.
Members of the iambassador network are selected based on a variety of criteria including the quality of their content, experience with the tourism industry, reach and engagement.
Most importantly, at iambassador, we go the extra mile to get to know the people we work with to ensure successful teamwork, seamless execution and alignment of values and objectives.