iambassador works with tourism boards and travel brands around the world

iambassador has designed and executed innovative campaigns for an array of corporate clients, including tourism boards and travel brands. Each concept was unique and tailored to meet the specific objectives and budget of the client.


Since its inception in December 2011, iambassador has built an excellent track record of planning and executing successful marketing campaigns with a variety of tourism boards and travel brands. Here’s what they have to say:

Council of EuropeWe selected imbassador to organize a bloggers’ trip during the Summer of 2016 in order to promote the visibility of the Cultural Routes of the Council of Europe and we were delighted with the result! From the beginning, iambassador demonstrated the utmost professionalism, seeking to understand our needs in order to respond to them as closely as possible, always proposing excellent solutions. In record time, the iambassador team found bloggers from across the globe matching their skills and competencies with our cultural routes product. They selected a team of passionate professionals specialised in various fields, such as history, culture, nature and gastronomy. The results produced exceeded our expectations both in terms of quality of the articles, photos and videos produced, as well as the wide extend of their online distribution. We are delighted to have led this project with a team with such a high level of professionalism / innovation and are pleased to warmly recommend them without hesitation.


– Stefano Dominioni, Council of Europe, Director European Institute of Cultural Routes.


Royal+Brunei+logo+2012We were delighted with the results from the joint travel blogger#MelbourneTouring campaign with iambassador, Tourism Victoria and Four Travel. Through the powerful social reach of the iambassador bloggers, the campaign met all of its objectives and got people talking about Royal Brunei Airlines, Brunei and Melbourne as destinations. Most importantly, we saw an increase in Melbourne online bookings made in the United Kingdom compared to the previous year, which can be directly attributed to the blogger campaign. Based on the results we are aligning our marketing strategy towards building connections and customer engagement through blogger campaigns and will be looking to continue working on other campaigns with iambassador in the future.

– Adiel Mambara, Sales and Marketing Manager UK


cape-town-tourismKeith’s conceptualisation of iambassador – using travel bloggers and online publishers as partners in destination marketing campaigns – is ground-breaking. He understood Cape Town Tourism’s brief of destination storytelling through social media and online content instantly and has been an invaluable partner to us in what we consider to be our most successful social media campaign to date. He not only coordinated the campaign but interacted with the international partner bloggers, the tourism products in Cape Town, his readers and followers and ourselves in a passionate and engaging manner. Keith’s thinking is ahead of its time – I believe that the campaign partnership such as the #LoveCapeTown campaign will change the landscape of destination marketing in the next three years. He has displayed a single-minded focus and professionalism in the lead-up, during and after the campaign and has shared much of his social media and travel blogging expertise with our tourism partners and us. I am looking forward to continuing our working relationship – the #LoveCapeTown campaign will be repeated annually and Keith will be central in the coordination thereof.


– Skye Grove, Communications Manager, Cape Town Tourism.


visit-jordanThe 2011 social media outreach campaign, including#GoJordan, was immensely successful, leading to Jordan being on travelers’ minds and on many top travel lists, including Condé Nast Traveler, New York Times Travel, Virtuoso, and National Geographic, among many others.

We could not be more delighted with the success ofiambassador and are proud to have been the first to pursue this venture with Keith. The campaign surpassed any expectations we may have had, with many travelers expressing their excitement about booking a trip to Jordan after learning so much about it from the campaign. We hope to continue working with innovative bloggers, such as Keith, in the future.


– Reine Gammoh, Social Media Marketing Manager, Jordan Tourism Board


Moevenpick-HotelsAs a strong believer in the value of social media integration as part of a holistic communication approach, we have partnered with the iambassador team. Our primary objective was to drive social buzz for Mövenpick Hotels & Resorts. It has been a true pleasure working with Melvin Böcher and Keith Jenkins in developing the #StayMovenpick campaign. Both have a profound understanding of how to link business objectives with the power of social media. They have clearly outlined what will work and what will not work. The execution of the campaign could not have been easier for us and the level of professionalism of the entire team has impressed us. We are very much looking forward to our next collaboration.


– Marion Schumacher, Vice President PR & Communication, Mövenpick Hotels & Resorts

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