Amsterdam/Frankfurt, 3rd March 2016
iambassador is pleased to announce a partnership with Tourismuszukunft, one of Germany’s leading digital consultant networks. As part of this partnership, iambassador and Tourismuszukunft will collaborate to create innovative international blogger and influencer campaigns, and develop new services and products in the rapidly changing digital environment.
iambassador has, since its inception in 2011, been very successful in creating innovative influencer campaigns which are tailored to specific themes and to individual destinations. The blogger campaigns #Blogville in Emilia Romagna and #GoJordan for the Jordan Tourism Board are just two of many successful projects. The iambassador network, consisting solely of professional online influencers and videographers, facilitates the realisation of unique projects and the generation of high-quality content.
The collaboration with Tourismuszukunft allows both parties to tap into each other’s networks and expertise as well as to jointly develop new online marketing and communications approaches and projects for destinations and travel brands.
Keith Jenkins, iambassador CEO: “We’re very excited to collaborate with Tourismuszukunft as it presents us with a unique opportunity to further develop iambassador as the premier global network of leading travel influencers. We look forward to enhancing our knowledge-sharing and developing new marketing concepts together with the experienced and successful Tourismuszukunft team. What began as an agency created by travel bloggers, iambassador has grown into a global, full-service influencer network. This partnership is an exciting step towards creating a platform of influencer networks and tourism marketing professionals that nurtures learning and innovation.”
Catharina Fischer from Tourismuszukunft: “During my time at at the German National Tourist Board, I realised several international campaigns with iambassador and therefore I know what quality the network has and each of their bloggers and videographers. The potential of the network and of each blogger and videographer regarding reach, content creation and engagement is crucial and huge within international campaigns, especially when it comes to marketing campaigns encompassing several countries simultaneously. Tourism marketing needs a comprehensive approach in order to be successful in a competitive digital environment. This comprehensive approach includes well-known marketing channels but moreover and more importantly, it needs a collaboration with influential people worldwide. People who are able to speak for your brand, and who are talented content creators and innovators. iambassador has them all.“
Tourismuszukunft is one of the leading digital consultant networks in Germany. They support companies, mainly tourism but also other industries, to realise their digital projects, studies and campaigns. Furthermore they train and create digital mindsets and provide guidance and strategy for change.