About iambassador

Since its launch in December 2011, iambassador has built an excellent track record, conceptualising, planning, and executing successful campaigns for tourism boards and brands that have generated tens of millions of online impressions and reached millions of people around the world. Please refer to our case studies for more information.

The internet is the top source for both leisure (78%) and business (80%) travel planning.*

It is here, in the digital space, that travel bloggers are making waves by creating compelling content based on personal experience. With their rapidly growing blogs, extensive social networks, and creative multimedia skills, top travel bloggers are influencing travel decisions like never before, making them ideal ambassadors for destinations and other travel-related brands.

Key benefits of working with travel bloggers

  • Integration. Travel bloggers can integrate your key messages into social content, recommend and drive subjects, and create content for future marketing campaigns
  • Immediacy. Travel bloggers publish their blog content within weeks of the experience. Utilising social media channels like Facebook, Twitter, Instagram, Google+ and Pinterest, travel bloggers also provide real-time marketing opportunities.
  • Multimedia Exposure. Blog posts, photos, and videos ensure interactive, multimedia exposure via multiple social media channels.
  • Evergreen Content. Online content exists forever, making it searchable for anyone planning a trip.
  • Trust. Travel bloggers have established relationships through interacting directly with their readers and sharing content that is based on personal experience. Their audiences trust them.

The iambassador model creates buzz in four different stages!

Designed by Keith Jenkins, iambassador is an innovative marketing model which effectively harnesses the value that travel bloggers can deliver through their blog content – narrative, photography, and video – and their vast social networks. The model is a collaboration between travel bloggers and their sponsors to promote the destination as well as increase brand visibility of the sponsors.

iambassador-model

iambassador blog trips are an excellent means to generate online exposure for a destination, airline, hotel chain, or tour operator. They generate buzz in four phases: pre-trip, during the trip, post-trip, and/or during a separate social media campaign. Blog trips showcase a destination or travel product, with the bloggers functioning as digital ambassadors. To maximise the value of blog trips, a separate social media campaign can be organised pre- or post-trip. Stand-alone social media campaigns can also be created.

Since its launch in December 2011, iambassador has built an excellent track record, conceptualising, planning, and executing successful campaigns for tourism boards and brands that have generated tens of millions of online impressions and reached millions of people around the world. Please refer to our case studies for more information.

Influential travel bloggers

iambassador works with the world’s most influential travel bloggers, specializing in a variety of niches. The team also includes widely-recognised expert photographers and video bloggers (vloggers), ensuring high quality, diverse content and an expansive global reach. Meet the iambassador team.

In addition, iambassador has established close working relationships with travel blogger networks in Brazil, France, Germany, India, Italy, Netherlands, Spain and South Africa. This allows us to offer local language exposure in these attractive markets.

Innovative products

iambassador offers a host of innovative, value-adding products.  These include blog trip planning and advisory, social media campaign planning and execution, video production, and seminars. Read more about our Services or download our Media Kit.

* Source: Google Travel Study, June 2014, Ipsos MediaCT

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