Germany Off the Beaten Track – #EnjoyHiddenGermany

Since 2018 iambassador, in partnership with the German National Tourist Board and Deutsche Bahn, executes and manages the #EnjoyHiddenGermany campaign. The campaign features two teams of content creators comprised of two travel bloggers and a videographer from the French, Italian, Spanish and Swiss markets, that embark on a one-week itinerary to discover off-the-beaten-path areas of Germany. The objective of the campaign is to create a series of videos that are then promoted on social media with a particular focus on YouTube, Facebook and InstagramTV.

Over the last three years the campaign generated a total of:

  • 16.5 M video views on YouTube, Facebook and Instagram;

  • 54 videos produced about Germany;

  • 1.8 M organic users reached on social media by the blogger’s produced content.

The videos created by the iambassador team can be found on the official YouTube channel of the German National Tourist Board.