While January is often a long, cold and dreary month for those of us in the Northern Hemisphere, iambassador’s first campaign of 2018 was anything but. Lively, dynamic and full of colour and variety, the 24 Hours in the UK campaign was deliberately launched on the supposedly “most depressing day” of the year, ‘Blue Monday’, 15th January.
Involving ten iambassador influencers and taking place in destinations across the length and breadth of the United Kingdom, iambassador was proud to partner with VisitBritain on this innovative campaign focused on video content. Featuring 24 videos, each capturing activities, events, sights and sounds at each hour on the clock in a 24-hour period, iambassador bloggers brought a day in the UK to life.
Posting a new video every hour, on the hour, on the Visit Britain Facebook page, the campaign’s launch ran for a full 24 hours featuring content created by iambassador influencers across England, Wales, Scotland and Northern Ireland using the hashtag #LoveGREATBritain. Viewers were also invited to vote on the best activity the influencers did. These voting videos saw great engagement, with over 150,000 views. In total, the videos for the 24 Hours in the UK campaign generated a reach of over 2 million and received over 500,000 views on Facebook.
In total, 32 videos were made and over 400 unique social media posts created across Twitter, Facebook, and Instagram. Most recent reports from the campaign show that from 14th January to 1st February 2018, 24 Hours in the UK reached more than one million people and drew over 24,000 individual engagements and over 73 million Opportunities-to-See. Blog posts and additional content were created by the influencers in English, French, Dutch, Portuguese (Brazilian) and German, and published posts relating to this campaign have had over 34,000 page views to date.