iambassador is teaming up with World Travel Market Africa, Travel Massive, Travel Concept Solutions and the African Bloggers Network to organise a series of events and presentations for travel bloggers and industry representatives attending WTM Africa 2015.

INVITE Blogger

To all African travel bloggers, get your WTM Africa pass by signing up here.


Tuesday, 14th April 2015

Travel Massive Cape Town will organise an event for which both bloggers and tourism industry representatives are invited. For more info, please visit Travel Massive Cape Town. In addition, Keith Jenkins (iambassador CEO and Publisher of Velvet Escape) will share his insights of international blogging best practices with travel bloggers at Mr. Pickwicks from 5 – 6pm before Travel Massive.

Wednesday, 15th April 2015

‘How international travel bloggers are changing the media landscape’ (16:30 – 17:15) by Keith Jenkins. The presentation will contain case studies of industry-blogger collaborations as well as examples of blogger initiatives.

Thursday, 16th April 2015

Travel blogger/Industry networking (Press Conference Theatre; 12:30 – 13:15). This will be a casual networking session for both bloggers and industry representatives to meet for a chat.

Panel discussion on blogger campaigns and measuring results (13:30 – 14:15). The panel includes Keith Jenkins, Mariette du Toit-Helmbold (CEO of Destinate), Velma Corcoran (Executive Marketing Manager, Cape Town Tourism) and Michael Bean (Director, BrandsEye.com). The discussion will be moderated by Simon Lewis (Co-founder of the African Bloggers Network). This session aims to provide both bloggers and industry representatives with valuable insights on working with bloggers and utilising social media effectively. In addition, BrandsEye will share their thoughts on measuring the returns of social media and blogger campaigns.

#WTMAfricaDream photo contest

For all travel bloggers attending WTM Africa, you’re invited to participate in a photo contest organised by WTM Africa in cooperation with Lily Pond. Look for your dream African destination at any of the booths at WTM Africa, take a creative photo depicting the destination at the booth and submit the photo via Twitter and/or Instagram with the hashtag #WTMAfricaDream. Lily Pond is sponsoring 10 fantastic prizes for the ten best/most creative photos:

  • Inkwenkwezi Game Reserve; 1 x 2 nights (for 2 sharing guests) Dinner, Bed & Breakfast and game drives
  • Zuurberg Mountain Inn; 1 x 2 nights (for 2 sharing guests) Bed & Breakfast
  • Lily Pond Country Lodge; 1 x 2 nights (for 2 sharing guests) Bed & Breakfast
  • 7 Passes Tented Camp; 1 x 2 nights (for 2 sharing guests) Bed & Breakfast
  • AfriCanyon Kloofing, canyoning and abseiling; 1 x 2 or 4 hour trips
  • Face Adrenalin WORLD’S HIGHEST BUNGY BRIDGE; 2 x Bungy Jumps
  • Canopy Tours Storms River Adventures; 1 x Canopy Tours
  • Cape Canopy Tours; 2 x Canopy Tours

The winners will be announced at the Networking Session at the Press Conference Theatre at 12:30pm on Thursday, 16th April 2015.