Press release

sts-4-1Frankfurt am Main, Germany and Amsterdam, the Netherlands, 25 November 2014 – Following on from the huge success of the first Social Travel Summit (STS), which was held in Leipzig in April 2014, the second edition of the STS will be taking place at the design hotel east in Hamburg on 21 and 22 April 2015. The conference is being organised by the iambassador blogger network, and supported by Reiseblogger Kollektiv and Traveldudes.

The German National Tourist Board (GNTB) is offering its support as main partner to the event, which brings together around 150 senior decision-makers from the travel industry, experts in online marketing and professional travel bloggers. “The first Social Travel Summit enjoyed a great response on social networks and thereby gave a real boost to our social media marketing. The event hashtag #STSLeipzig (28 million impressions) and the theme hashtags #welterbegermany (18 million impressions) and #germany25reunified (8 million impressions) generated a lot of attention. We’ll therefore be lending our support to the summit once again in 2015,” explains Petra Hedorfer, Chief Executive Officer of the GNTB.

Dietrich von Albedyll, managing director of Hamburg Tourismus GmbH and representative of the host city, added: “Hamburg provides the ideal setting for this international forum of experts. The city has lots of exciting stories for the bloggers to uncover, not to mention plenty of fascinating visual images. For Hamburg Tourismus GmbH, the event is a key component in the internationalisation and digitisation of our communications.”

Keith Jenkins, CEO of iambassador: “At the first STS in Leipzig, 120 international experts discussed the latest trends in online and social media marketing in the travel industry. In addition to expert keynotes, panel discussions and workshops, we also organised a Think Tank, resulting in the STS Think Tank Report, a must-read! I’m convinced our 2015 programme will help to shape the future of online travel publishing and marketing.”

Registration for the second Social Travel Summit is now open. The website is also regularly updated with information on the programme and the speakers. Visit the Social Travel Summit for more information and tickets.

About the GNTB
DZT logoThe German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities. Further information is available from our online press centre.