04 November 2014 – Royal Brunei Airlines (RB) and Sabah Tourism are today launching a partnership with iambassador to promote Malaysia as a honeymoon destination. The partnership which marks a step change in the marketing strategies of the two brands recognises the increasing influence of bloggers in shaping travellers’ perceptions around destinations and airlines.
Announced today at the World Travel Market in London’s ExCeL Centre, this will see six of the world’s leading travel, lifestyle and wedding bloggers visit Kota Kinabalu and Brunei with Royal Brunei Airlines who, along with Sabah Tourism, will showcase the best that the countries have to offer for recently married couples. Follow the bloggers as they explore Sabah via the hashtag #LoveSabah on Twitter, Instagram and facebook.
The twelve day trip to Sabah and Brunei in mid-November will give the bloggers the chance to experience a largely undiscovered ‘winter sun’ destination at a time of year that is very popular for couples jetting off on their honeymoons. Offering everything from vibrant rainforests to pristine beaches, there is something to suit the interests of all couples.
RB’s UK Country Manager, Aiden Walsh, said “Sabah is a key destination for us and has much to offer UK travellers planning a honeymoon or holiday. Working with an influential blogger community such as iambassador gives us the chance to talk authentically about the benefits of the region and to show why it truly is a unique part of the world. Travel bloggers are an ever more important and influential way of reaching our audience, so we hope that this iambassador relationship is one that endures for years to come.”
iambassador CEO, Keith Jenkins, adds “We’re very excited to collaborate with Royal Brunei Airlines and Sabah Tourism on this creative campaign. Bloggers are ideal brand ambassadors and I’m proud to send a team of highly-talented bloggers to discover the many facets that make Sabah, coincidentally my place of birth, a terrific destination for honeymooners and travellers alike. I can’t wait to follow their travels around Sabah and Brunei.”
RB currently operates daily flights out of London Heathrow to 16 cities around the world, with flights to Kota Kinabalu flying via Dubai and Brunei, starting from £597 return in Economy and £2,489 in Business.
About Royal Brunei Airlines (RB):
The flag carrier of the Sultanate of Brunei, Royal Brunei Airlines (RB) was founded in 1974 and is wholly-owned by the government of Brunei. RB is the Boeing 787 Dreamliner’s launch airline in South East Asia. From its hub at Brunei International Airport, RB serves a number of regional and international destinations in Australia, China, Indonesia, Malaysia, and the UK, among others.
In 2013, RB’s customer service experience was recognized by a nomination from the Travel Agents Choice Awards as Best Airline to Australasia, as well as winning the Metro Time Shanghai Award for their Reader’s Airline of Choice and The Best Airline Provider 2013 from The European Asia Awards. In 2014, RB received a distinction in the 2014 REBRAND 100® Global Awards which honour the most successful brand transformations worldwide.
For further inquiries, please contact:
Good Relations, Royal Brunei Airlines Press Office
Tel: 0207 861 3145 Email: [email protected]
Corporate Communications, Royal Brunei Airlines Sdn Bhd. Tel: 2240010. Fax: 2223115
Email: [email protected] Website: www.flyroyalbrunei.com
About Sabah Tourism
The Sabah Tourism Board, or generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State.
It also functions as a catalyst for the tourism industry by recommending to the Government the best possible means to facilitate the development of the industry and take part actively in initiating and coordinating activities conducted by the industry’s participant.
Founded in 2011 by Keith Jenkins (CEO), iambassador is an international network of travel bloggers and currently counts more than 50 leading travel, food and lifestyle bloggers in its core team, as well as award-winning television and video producers. In addition, iambassador has partnerships with travel blogger networks in Germany, Netherlands, France, United Kingdom, South Africa, Brazil and China, allowing it to tap into a broader pool of specialists.
iambassador offers a suite of innovative, value-adding products and services. These include creating attractive marketing concepts, blog trip planning and advisory, social media campaign planning and execution, video production and seminars. The iambassador team has a proven track record of cooking up new and exciting blog trip concepts and social media marketing campaigns around the world.