iambassador Melvin Böcher

iambassador Melvin Böcher

We are proud and incredibly excited to announce the latest iambassador project: #MeetSouthAfrica, a collaboration with South Africa Tourism and Cape Town Tourism. This project brings 15 international travel bloggers to South Africa and will see these bloggers cross the country on four different itineraries that will traverse every province, giving them the opportunity to tell the stories that South Africa has to offer to potential travellers around the globe. The trips all lead to Durban, where South African Tourism will host a #MeetSouthAfrica bloggers event on 10th May at which travel trade and tourism products will get the opportunity to listen to some of these top travel bloggers share their travel experiences ahead of INDABA 2013.

This campaign was cooked up by iambassador in partnership with South Africa Tourism, whereby iambassador provided advisory and blogger selection services.

Creating travel blogging history in Africa

#MeetSouthAfrica promises to be the largest travel blogging event in African history. The 15 travel bloggers will embark on four different trips – two groups leave from Cape Town and two from Johannesburg – on 4th May and end in Durban. From Cape Town, one group will explore the Garden Route and Eastern Cape, whilst the other will head towards the West Coast and Northern Cape. From Johannesburg, one group will explore the Mpumalanga and Limpopo provinces, whilst the other heads towards Gauteng, Orange Free State and KwaZulu Natal. The itineraries have been tailored as much as possible to match the bloggers’ interests (adventure, budget & luxury travel, food & wine, etc..) as well as promote interaction with local South Africans.

The 15 travel bloggers are:

Follow their adventures in South Africa via the hashtag on Twitter: #MeetSouthAfrica. For travel inspiration, visit the South Africa Tourism and Cape Town Tourism websites.

indabaThe iambassador bloggers will speak about their experiences in South Africa as well as travel blogging, social media and collaborating with tourism boards at a special blogger event in Durban on 10th May, a day before the official start of INDABA. Click here to register for this event.