Press Release – 17th October 2016 – Amsterdam

iambassador is proud to announce the launch of the new campaign #StreetArtGermany in collaboration with the German National Tourist Board (GNTB).

Four key digital influencers from the iambassador network (one professional storyteller, one professional instagrammer, one professional snapchatter and a professional video maker) will take part at a 10-day roadtrip (17th – 27th October) of Germany’s most prominent street art cities: Cologne, Hamburg, Berlin, Bremen, Leipzig, Munich, Frankfurt am Main, Stuttgart and Völklingen (Völklinger Hütte).


The idea, put together by Kash Bhattacharya, Director of Creative Concepts at iambassador, is that the influencers will tour Germany’s most prominent street art cities with a re-branded mini-van. The vehicle will be a conversation starter and become one of the key sharing moments from the project, and invite people to join the ‘roadtrip’ and share their favourite street art with GNTB’s key social channels.

While the key focus will be discovering the street art scene in Germany, the digital influencers will also be exploring the creative arts scene in each city plus also key aspects like places to eat and drink, and the nightlife scene that will be of interest to visitors from the target markets.

The influencers will explore the creative scene of each city through the eyes of local artists and try and capture that on camera, on Instagram and on Snapchat. iambassador has a proven track record of creating similar series of Instawalks such as the #MeetSouthAfrica campaign which was a huge success.

The chronicles of this innovative travel experience are provided through social media, you can follow the roadtrip via the official hashtag #StreetArtGermany.