Today sees the launch of a new campaign with two-long running iambassador partners, the Republic of San Marino and the Italian region of Emilia Romagna. A team of three iambassador influencers are currently on their way to San Marino and will spend the following few days exploring the world’s oldest and smallest republic before moving on to experience nearby Valmarecchia (the Marecchia Valley) in Emilia Romagna, Italy. Our influencers are from the German and Dutch market, and joining them is one of our award-winning videomakers who will be capturing footage of all the activities and surroundings they enjoy until 11th July when the campaign concludes.

The Great Outdoors of San Marino

While small in size, the Republic of San Marino has much to offer those who love the great outdoors, with rolling hills perfect for hiking, cliff-edge paths and hidden caves for more adventurous explorers, and kilometres of varied cycling and walking routes. Our influencers will enjoy a taste of all these activities, as well as introductions to the historic traditions and culture that are unique to the Republic, which they’ll experience through food, wine and agriculture.

More food and traditions across the border in Emilia-Romagna

Not venturing too far across the border from the Republic of San Marino, our influencers will spend a day in the Valmarecchia, or Marecchia Valley, area of Emila-Romagna. This lush and green valley is home to some of the region’s lesser known attractions and sights but the influencers will still become well acquainted with the culinary offerings Emilia-Romagna is famous for.

Follow the iambassador influencers…

You can follow our influencers’ journeys by checking out the #VisitSanMarino hashtag from now onwards. You will also find their photos and stories from Emilia-Romagna with #InEmiliaRomagna on social media.

Photo by Lola Akinmade Åkerström