Today sees the launch of a new campaign with Chiemgau Tourismus e.V.. A team of four influencers from the German speaking market will spend four days experiencing the tourism offer related to beer, traditional food and outdoors of the Chiemsee-Chiemgau and Berchtesgadener Land area in Bavaria, Germany, 1 hour South of Munich.


Heimatbrauer literally means “Homebrewers”. The Chiemgau area is famous for its local brewing culture and award-winning beers that strictly follow the 500-year-old Reinheitsgebot, the beer purity law (whereby only hops, malt, water, and yeast are permitted to be added in the brewing process). The eleven Heimatbrauer are a cooperation between Berchtesgadener Land Tourismus GmbH and Chiemgau Tourismus e.V.

Follow the influencers…

You can follow our influencers’ journeys by checking out the #Heimatbrauer hashtag on social media. You will also find their photos and stories from the Chiemgau area with #chiemseechiemgau and from the Berchtesgadener Land with #berchtesgadener_land on social media.

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