Today is the first of November which means only one thing in the travel industry, that WTM London is just around the corner! iambassador will be there to meet with colleagues, clients and new contacts, but we’ll also be hosting two sessions that we’d love to tell you a bit more about today.

On the afternoon of Wednesday 8th November, from 15:00, iambassador will be hosting two back-to-back sessions and both will deliver powerful insights into the world of working with influencers. One of these sessions will present the key findings of the Social Travel Summit Think Tank which took place at this year’s Social Travel Summit in Kitzbühel, Tirol, in Austria. In previous years, this report has gone on to highlight upcoming trends and challenges in online content marketing in the travel industry so is a much anticipated presentation.

Below are all the details you need about the two sessions:

How Travel Bloggers Deliver a Higher ROI For Your Digital Marketing Spend

Date: 8th Nov 2017
Time: 15:15 – 16:00
Location: WTM Inspire Theatre – EU490
Language: English
About: This session explores how travel bloggers can generate a higher Return On Investment (ROI) beyond content creation and audience engagement. Whether you are a DMO or a travel brand looking to work with travel influencers, this session will provide insights into the many creative ways that travel bloggers are developing to generate value for the tourism industry.
Speakers: Keith Jenkins (CEO of iambassador)and Melvin Böcher (COO of iambassador, Founder of Traveldudes)

Report from the Social Travel Summit Think Tank 2017

Date: 8th Nov 2017
Time: 16:00 – 16:45
Location: WTM Inspire Theatre – EU490
Language: English
About: The Social Travel Summit (STS) is an exclusive annual two-day gathering of travel & tourism professionals, leading travel bloggers & online influencers from around the world. Its purpose is to promote and curate high-level discussions about the future of online travel marketing. A primary component of STS is the Think Tank, whereby delegates discuss a range of issues surrounding the relationship between travel influencers and their clients, notably destination marketing organisations (DMOs) and travel brands. In 2017, the selected discussion topics were:
– Putting Together the Perfect Influencer Visit
– The Role of Influencers in Training and Product Development
– How Influencers Can Play a Role in Times of Crisis (and Recovery)
During this session, the Topic Leaders from the STS Think Tank will present the issues, the main discussion points and recommendations.
Moderator: Peter Jordan (Founder of Gen C Traveller)
Speakers: Becki Enright (Writer, PR consultant and Founder/Blogger at Borders of Adventure) and Elena Paschinger (Founder of

Please do get in touch if you’d like to meet up during WTM, and we hope to see you at these sessions! Safe travels to London.