At WTM London 2015, iambassador presented a two-hour session on ‘How to Collaborate with Travel Bloggers and Create Compelling Marketing Campaigns’. The speakers were Keith Jenkins (CEO, iambassador), Melvin Boecher (COO, iambassador), Nicholas Montemaggi (Director of Marketing, iambassador) and Mariette du Toit Helmbold (Chief Destineer, Destinate). It was a full-house with approximately 200 attendees (bloggers, PR, DMO’s and brands).
The session was divided into two parts: ‘Create a Compelling Marketing Campaign’ and ‘Professional Travel Bloggers: How to Become One and How to Work with One’. The first part included various case studies of successful travel blogger campaigns as well as a summary of the discussions from the Social Travel Summit 2015 Think Tank. The second part contained tips for both bloggers and industry participants.
Please find the slides of this presentation below: