Hogmanay (image courtesy of Katy-Mac)

Hogmanay (image courtesy of Katy-Mac)

The latest iambassador project brings some of the most influential travel bloggers from around the world to Edinburgh, Scotland to experience the city’s iconic Hogmanay Festival, Europe’s biggest New Year’s Eve party. Highlights of the festival include the Torchlight Procession, concerts and street parties (along the entire length of Princes Street) to usher in the New Year.

The bloggers, from as far away as the USA, Malaysia and Australia, will share their experiences in real-time via Twitter. Follow them via the hashtag #Blogmanay. Their experiences will also be shared on the official Blogmanay site.

After the Festival, the bloggers will continue on a three-day adventure through the Scottish Highlands, visiting some of Scotland’s best loved places such as Loch Ness and the Isle of Skye.

A special thank you goes to iambassador Kash Bhattacharya of Budget Traveller who initiated this project as well as all the sponsors for making this project possible.

This campaign is brought to you by iambassador in collaboration with Unique Events, Visit Scotland, ETAG, Edinburgh Festivals, Haggis Adventures and Skyscanner.