iambassador was once again very active at ITB Berlin this year. In addition to our annual ITB Tweet-up event, iambassador presented a session on ‘The State of Travel Blogging’ at the eTravelWorld stage and participated in a panel discussion at the MICE Night. We also announced the location of The Social Travel Summit 2018 and kicked off various new projects.


The State of Travel Blogging

Keith Jenkins (CEO, iambassador) and Melvin Boecher (COO, iambassador and Founder, Traveldudes) shared their insights on developments in the travel blogging community over the past years to a packed crowd at the eTravel World stage. The presentation included examples of how travel bloggers are innovating and forging new partnerships, as well as case studies of pioneering campaigns and tips on how to create successful partnerships with travel bloggers.


Keith Jenkins and Melvin Boecher presenting ‘The State of Travel Blogging’.


Several hundred people attended the presentation at the eTravel World.

The slides can be viewed here:

MICE Night

At the MICE Night event, our CMO, Nicholas Montemaggi, participated in a panel discussion with Irina Graf (The MICE blog) and a representative from Visit Denmark, and talked about lessons from influencer marketing that can be applied in MICE marketing.

Nicholas Montemaggi (middle) at the MICE Night panel discussion.

ITB Tweet-up 2018

A big thank you to all the ITB Tweetup 2018 sponsors

The 8th iambassador-Traveldudes #ITBTweetup welcomed roughly 200 guests to MUSE restaurant for a British-themed evening. The Premier Sponsor of the event, VisitBritain, made it a memorable evening, with contemporary British food (a huge thank you to MUSE for the excellent food!), British wines, ales and gins (thank you to Chapel Down Wines). The innovative campaign, ‘24 Hours in the UK‘, a partnership between iambassador and VisitBritain, was featured during the event, and was met with a thunderous applause.

Chapel Down wines, and ales from the Curious Brewery were served.

The 24 Hours in the UK campaign was featured.

VisitBritain also handed special prizes to lucky draw winners.

The ITB Tweet-up was also the platform for the announcement of the location of The Social Travel Summit 2018. The announcement that Belfast, Northern Ireland, will be this year’s host city was greeted with much excitement.

STS 2018 goes to Belfast!

There were other great lucky draw prizes from our sponsors: Tourism Malaysia, Emilia Romagna Tourism, Bologna Welcome, Wombats CITY Hostels, Space Nation and Cinnamon Hotels & Resorts.

There were great prizes from our other sponsors (from top-left to right): Tourism Malaysia, Wombats CITY Hostels, Emilia Romagna Tourism, Bologna Welcome, Space Nation and Cinnamon Hotels & Resorts.

The ITB Tweet-up was also used to launch the seventh edition of the award-winning Blogville project.

The launch of Blogville 2018!

Launch of #MyMalaysia

At ITB, iambassador also announced its new two-year partnership with Tourism Malaysia to plan and execute the #MyMalaysia project as a run-up to Visit Malaysia Year 2020.

The launch of the #MyMalaysia project at ITB Berlin.

Launch of the Path of Gods (Bologna to Florence)

We also took the opportunity to announce our new partnership with Bologna Welcome to promote the ‘Path of Gods’, a route from Bologna to Florence.

Announcement of the new project to promote the Bologna to Florence route.