Case Studies

An overview of some of our most successful and innovative campaigns

Case Studies

iambassador has successfully planned and executed campaigns for a variety of clients, including tourism boards and travel brands. Each concept was unique and tailored to meet the objectives of the client. Examples of past campaigns include:


A collaboration with the Jordan Tourism Board to highlight the country’s many attractions. Read more.



Partnership with Cape Town Tourism to uncover the best that Cape Town has to offer. The campaign was two-prong: to collect unique ideas and tips from locals and to share these with a global audience. Read more.




A ground-breaking concept that allowed travel bloggers to experience Emilia Romagna like a local. Read more.



The first brand partnership involved five bloggers in five exotic locations. Read more.




A collaboration between iambassador, the Canadian Tourism Commission, Tourism Toronto and Shangri-La Hotel Toronto to explore Toronto’s luxury side. Read more.

Luxury Toronto


A historic travel blogger campaign that saw 15 travel bloggers traverse all nine provinces of South Africa, and ending in Durban where the bloggers spoke about their experiences at INDABA, Africa’s largest travel trade fair. Read more.



Another historic travel blogger campaign, this time in the Indian Ocean island of Mauritius. 13 bloggers and a videographer spent a week exploring the island, following customised itineraries. Read more.

MyMauritius bloggers



The first iambassador campaign to include two destinations and an airline. Read more.




This project with Visit Britain brought blogger-industry collaboration to a whole new level. Read more.

CountrysideGB screenshot


This campaign promoted the six-city #WeAreinPuglia European roadshow in a novel way. Read more.



This large project saw 72 bloggers and videographers visit Malta in 2014. Read more.


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