iambassador offers an attractive range of advisory and media services to help you market your destination or travel brand.
The iambassador product can be customised to meet your objectives, requirements and/or budget. For instance, a social media event centred on a specific destination, product launch or travel theme can be organised as a stand-alone campaign and whilst Twitter, Instagram, Google+, Vine and facebook are the primary platforms used by iambassador, other social media platforms like Pinterest can also be added.
Each iambassador concept is unique. Concepts can be created to generate online multimedia content, enhance your social media presence and/or market a specific theme or product.
Moreover, sponsors can determine the duration of the campaign and the number of participating bloggers.
Blog trip planning and advisory
Each blog trip is different and can be planned to focus on a destination, a specific theme (culture, cuisine, luxury, wellness, nature, etc…) or event.
The iambassador team has a proven track record of cooking up new and exciting blog trip concepts and social media marketing campaigns.
Examples include the #GoJordan social media campaign during which almost 2 million people were reached in two days; the hugely successful #Blogville project, a ground-breaking partnership with the Emilia Romagna tourism board that resulted in a wealth of quality multimedia content; #LoveCapeTown, a collaboration with the Cape Town Tourism Board with a focus on crowdsourcing local travel tips and ideas; and the historic #MeetSouthAfrica campaign with South Africa Tourism.
Social media campaigns
Social media campaigns can be organised during the blog trip, post-blog trip or as stand-alone campaigns (utilising existing content on travel blogs). In addition, the iambassador team can also help you expand your presence in social media. Content created during a blog trip can be used to populate a variety of social media platforms such as facebook, Google+ and Pinterest. One example is the #StayMovenpick campaign whereby bloggers content was used to enhance Mövenpick Hotels’ Pinterest presence.
Campaigns can also be organised to generate exposure for a brand by means of contests or give-aways.
The iambassadors such as Traveldudes and Velvet Escape are amongst the most influential travel names in social media. Media partnerships for social media campaigns, events or blogger outreach programmes can be discussed. The team also comprises specialists in specific social media platforms such as Facebook and Pinterest.
Seminars and workshops
The iambassador bloggers are also experienced speakers and are available to share their expertise with the local tourism industry and travel bloggers. Workshops on blogging, photography, video-production and social media can easily be combined with a blog trip. Training local travel bloggers can be beneficial to tourism boards in various ways: improved online content from a local perspective as well as an expansion of social media reach help destinations increase their online visibility.
Photography and video
The iambassador team includes award-winning photographers and video producers. High-resolution images produced by the bloggers are available for purchase. Images for online or social media purposes such as Facebook pages are also available.
Professional destination and/or corporate videos are also offered. The number of crew, video length, duration of filming and distribution channels will be determined in consultation with you. “Along the Shores of Time” (a joint production between iambassador and Mövenpick Hotels & Resorts) is an example of our video production capabilities.
The iambassador team is partners with a Germany-based app developer who is experienced in creating mobile apps for travel and tourism. The team can build a destination app and populate it with content from iambassador bloggers.
Wild Junket online magazine
The widely-acclaimed Wild Junket magazine, an iambassador partner, offers editorials and attractive advertising packages. The Wild Junket magazine is a quarterly digital magazine designed for computer, iPad and Android readers. The magazine receives over 1.6 million page views per month. Each issue of the magazine is seen by over 115,000 outdoor-minded online readers seeking inspiration for their next jaunt.