iambassador comprises management, marketing, communications and project management teams. The management team consists of Keith Jenkins (Chief Executive Officer), as well as Melvin Böcher (Chief Operating Officer) and Angelika Schwaff (Chief Strategy Officer). In-house teams are responsible for sales and marketing activities, and managing iambassador projects (this includes planning, coordination and monitoring).
The management team is also responsible for business development, branding and growing/maintaining partnerships with regional blogger groups as well as with the tourism industry.
The iambassador organisational structure is as follows: