We are proud and very excited to announce our latest campaign in partnership with Stellenbosch Wine Routes and Destinate. Situated in the heart of South Africa’s Cape Winelands, Stellenbosch is a university town that offers unique gastronomic, adventure and cultural experiences. The #Stellenblog campaign, inspired by the hugely successful #Blogville concept, aims to affirm Stellenbosch as a multifaceted and must-experience destination worth much more than just a day trip or a wine tasting. It forms part of the region’s year-long Stellenbosch Experience marketing campaign, designed and coordinated by Destinate and initiated in conjunction with Stellenbosch 360, to showcase the region’s authentic wine tourism offerings on a global scale.
The campaign consists of a build-up phase to create interest and intrigue in the region. On 5th May 2014, four iambassador bloggers will arrive in Stellenbosch. The bloggers will be joined by local South African travel, food and lifestyle bloggers during their five-day stay in a beautiful villa surrounded by vineyards. Using the villa as a base, the bloggers will be ‘let loose’ #Blogville-style to uncover the many facets of Stellenbosch and the Cape Winelands. The bloggers pick-and-choose activities that match their interests and niches. As ‘digital ambassadors’ they will immerse themselves in a bucket-list itinerary of sights, sounds and tastes of Stellenbosch and the broader Cape and live the ‘Stellenbosch Way of Life’ like a local, hosted by locals in the know, for one week.
“The itinerary of discovery planned for #Stellenblog is complex and full of surprises, for the bloggers to peel away the layers of Stellenbosch and share their first hand experiences with the world. It will also aid in collecting authentic content for the region to use on our own web platforms and for promotional activities,” explains Annareth Bolton, CEO of the Stellenbosch Wine Routes.
“Through #Stellenblog we aim to expose Stellenbosch beyond the veneer of its Cape Dutch history and the wine bottle. We want to introduce the world to a place that has a far more interesting story to tell and invite visitors to come and discover the warm heart of South Africa’s wine and gourmet capital.”
The iambassador bloggers who will participate in #Stellenblog are:
Velvet Escape | luxury travel
Landlopers | luxury travel
Eat Like a Girl | gastronomy
I-REF | lifestyle
They will be joined in the villa by ‘local Stellenbosch host-blogger’ Ilse van der Merwe aka The Food Fox, whilst the sixth spot in the house has been left open for now as the search is on for the #Stellenblog South Africa Top Lifestyle Blogger.
The #Stellenblog campaign is supported by South Africa Tourism and is aligned with its #MeetSouthAfrica and Indaba 2014 programmes, which will see a second group of iambassador bloggers visit South Africa. The international bloggers, who will be flown courtesy of South African Airways, will be using the #Stellenblog hashtag on social media platforms throughout their journey.
Social media tracking of #Stellenblog and #MeetSouthAfrica is provided by BrandsEye.