Since its inception in December 2011, iambassador has built an excellent track record of planning and executing successful marketing campaigns with a variety of tourism boards and travel brands. Here’s what they have to say:
Keith’s conceptualisation of iambassador – using travel bloggers and online publishers as partners in destination marketing campaigns – is ground-breaking. He understood Cape Town Tourism’s brief of destination storytelling through social media and online content instantly and has been an invaluable partner to us in what we consider to be our most successful social media campaign to date. He not only coordinated the campaign but interacted with the international partner bloggers, the tourism products in Cape Town, his readers and followers and ourselves in a passionate and engaging manner. Keith’s thinking is ahead of its time – I believe that the campaign partnership such as the #LoveCapeTown campaign will change the landscape of destination marketing in the next three years. He has displayed a single-minded focus and professionalism in the lead-up, during and after the campaign and has shared much of his social media and travel blogging expertise with our tourism partners and us. I am looking forward to continuing our working relationship – the #LoveCapeTown campaign will be repeated annually and Keith will be central in the coordination thereof.
- Skye Grove, Communications Manager, Cape Town Tourism.
The 2011 social media outreach campaign, including #GoJordan, was immensely successful, leading to Jordan being on travelers’ minds and on many top travel lists, including Condé Nast Traveler, New York Times Travel, Virtuoso, and National Geographic, among many others.
We could not be more delighted with the success of iambassador and are proud to have been the first to pursue this venture with Keith. The campaign surpassed any expectations we may have had, with many travelers expressing their excitement about booking a trip to Jordan after learning so much about it from the campaign. We hope to continue working with innovative bloggers, such as Keith, in the future.
- Reine Gammoh, Social Media Marketing Manager, Jordan Tourism Board
As a strong believer in the value of social media integration as part of a holistic communication approach, we have partnered with the iambassador team. Our primary objective was to drive social buzz for Mövenpick Hotels & Resorts. It has been a true pleasure working with Melvin Böcher and Keith Jenkins in developing the #StayMovenpick campaign. Both have a profound understanding of how to link business objectives with the power of social media. They have clearly outlined what will work and what will not work. The execution of the campaign could not have been easier for us and the level of professionalism of the entire team has impressed us. We are very much looking forward to our next collaboration.
- Marion Schumacher, Vice President PR & Communication, Mövenpick Hotels & Resorts