What is Phocuswright Europe?

You may have seen our recent posts written in collaboration with Phocuswright, the world’s leading travel industry research authority. These have been previewing a number of the topics that will be presented on or discussed at the two-day Phocuswright Europe conference in Amsterdam next month. An evening reception will open events on 16th May, and then numerous presentations and networking opportunities will take place over the 17th and 18th May in the historic Beurs van Berlage building, the home of the Dutch Stock Exchange.

Phocuswright Europe will bring together 500 leaders from the European travel industry and through keynotes, panel discussions and debates, there will be many chances for knowledge-sharing and developing new relationships and partnerships. It’s a unique opportunity to understand more about the future of the travel market and you can register to attend now.

President of Phocuswright, Simon Lehmann, who will also be presenting at our own conference, The Social Travel Summit in September, explains why they chose Amsterdam for their fourth annual European conference. “Amsterdam is a hotbed of technology companies and start-ups, making it the perfect location for Europe’s premier travel technology conference. Prepare for great sessions and even greater networking opportunities with the region’s most influential travel professionals.”

What can you expect at Phocuswright Europe?

Topics for discussion at Phocuswright Europe will include hotel distribution, the strengths of local online travel agencies, digital holiday distribution, what lessons Europe can learn from the Asia Pacific market, how emerging technologies are changing traveller interactions, and, of course, innovation in travel technology.

Speakers and experts presenting at Phocuswright Europe include executives from the industry’s leading companies. There will be a keynote from Peter Verhoeven of Booking.com, and in-depth interviews with Cyril-Pierre Ranque and Johan Svanstrom of Expedia, Olivier Gremillon of Airbnb, Gilles Despas of Thomas Cook Group, and Paul English of Lola. A full list of speakers is available online.

Phocuswright Europe will feature three key events: Battleground, Center Stage and workshops, as well as an awards program, exhibit hall and numerous networking events.

Battleground (17 May): Selected companies (exclusively from Europe) reveal the travel industry’s latest innovations through onstage demonstrations of their technologies and tools. Attendees have open access to the innovators and are encouraged to connect and provide feedback throughout the event.

Center Stage (17 – 18 May): Phocuswright analysts probe Europe’s travel luminaries about what’s next on the horizon and delve for the inside story on some of the industry’s most noteworthy developments. Center Stage contains a mixture of one-on-one interviews, keynote addresses, roundtable discussions and Phocuswright’s signature “Talkback.”

Workshops (17 May): Industry leaders present a range of dynamic, educational content via interactive workshops. Sponsors take the lead in tailoring the content, along with Phocuswright’s expert guidance. The presentations are efficient, thought provoking and insightful.

Keep up to date with developments at Phocuswright Europe

Register now to attend Phocuswright Europe and be part of all the key developments.

You can keep up with all the news and insights from Phocuswright Europe by following their Twitter account, or by following #phocuswright for live updates. You will also find iambassador at the conference so be sure to follow us too to find out what we’re learning while in Amsterdam next month. We can’t wait, and we hope to see many of you there!

Photo: Source

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